web design wireframes
  • Web Consultation
  • Strategy Workshops
  • Strategic Web Plans
  • Conversion Strategy

Web Development Strategy

page-body-web-strategy尽管过去几十年社会和技术发生了巨大的变化和进步, some basic principles of marketing have stayed the same:

  • You need a good product or service
  • You need visibility for your product or service
  • 你的产品和业务需要对你的受众有意义

The Internet hasn’t made these things any less true. 但它确实提供了新的、动态的工具,让你的信息和品牌脱颖而出.

当然,你需要知道如何有效地使用网络工具. 贡品媒体的团队可以帮助你利用网络技术来达到你的目标.

Our Web Development Tool Box

了解一些hg皇冠老牌在网页开发策略中常用的资源和工具, explore these pages:

hg皇冠老牌可以与您协商,并建立一个符合您的需要和预算的网络策略. 浏览下面的页面,了解更多hg皇冠登录创建一个你可以引以为傲的网站的战略方法. 

Web Consultation

在你能到达你想去的地方之前,你必须知道你在哪里. 这听起来像是你在幸运饼干上读到的东西, but it’s the cold, hard truth of running a business. And it’s just as true online as it is offline.

在Tribute Media,hg皇冠老牌知道拥有清晰、可实现的目标的重要性. 这就是为什么hg皇冠老牌的每个项目都是从网络开发咨询开始的. 在这个初始阶段,hg皇冠老牌与您会面,并讨论您的业务愿景. 接下来,hg皇冠老牌将讨论如何将这一愿景变为现实.

Getting to Know You

Imagine meeting someone for the first time. You shake his hand and say hello. Suddenly, they throw up all over you. Not a pleasant picture, is it? 但这正是太多的销售代表所做的:他们只是向潜在客户抛出信息,而没有先弄清楚他们的任何问题.

Tribute Media doesn’t vomit on people. 相反,hg皇冠老牌花时间去了解你想要什么,然后想办法得到它. We ask questions like:

What is Your Vision?

How do you see your business and your market? 你想向公众传达什么信息?

What Are Your Business Objectives?

hg皇冠老牌听到的最常见的“目标”之一是,人们希望他们的网站有更多的流量. 当有人登陆你的网站时,你会立刻变得更富有吗? No. So what do people really mean by this? hg皇冠老牌通过提问来发现您业务的真正需求.

Do you want:

  • To entice people to visit your physical location?
  • More qualified leads?
  • The ability to generate revenue online?

What is Your Budget?

Web development and marketing aren’t magic. hg皇冠老牌不可能凭空捏造出一个新的网站或更多的访问者. Doing things right takes time and money. 正因为如此,hg皇冠老牌会诚实、现实地看看你能以你能负担得起的价格买到什么.

一旦hg皇冠老牌了解了您的具体需求并确定了计划,hg皇冠老牌就会开始工作. 要了解hg皇冠老牌能做什么以及如何做,请点击下面的链接:

Strategy Workshops

Websites

Inbound Marketing 

Search Engine Optimization

 

Strategy Workshops

让你的入站营销或网站开发战略有一个正确的开始, we recommend a strategic workshop. 根据您的目标,研讨会可能会建议为半天或全天, team size, and desired deliverables.

GETTING STARTED WITH A WORKSHOP

工作坊可以单独购买,也可以与网站开发项目或入站营销合作一起购买.  Benefits of starting with a workshop include:

  • Alignment of Goals Across Your Organization
  • Trying Out a Partnership with Tribute Media
  • Tangible Deliverables to Implement Immediately
  • Jumpstarting Your Project

To learn more about workshops and pricing check out our Web Strategy Workshops page.

Schedule a Website Strategy Workshop

Strategic Web Plans

Think about the steps you take to build a house.

在铺好第一块砖或钉好第一颗钉子之前,你需要一个设计和蓝图. 但在此之前,你需要为你的房子找到一个好的位置. You need to think about the rooms and spaces you’ll need, and of course, you’ll need to do some hard, 现实的数字运算,弄清楚如何支付你的新家.

在贡媒体,hg皇冠老牌帮助企业奠定成功的基础在网络上. hg皇冠老牌可以与您一起为您的网站建立一个战略计划:

  • Developing a website that fits your specific needs
  • Creating compelling content for you target audience
  • Designing an effective social media campaign
  • Gaining more qualified leads 

要建立一个有效的营销计划,你需要知道三件事:

Know Your Business

在你能到达你想去的地方之前,你必须知道你在哪里.

  • What’s the current state of your company?
  • What is your vision for your business and your brand?
  • How does your website help you achieve your business goals?
  • 与竞争对手的网站相比,你的网站表现如何?
  • How active are you on social media?

Know Your Market 

The market changes all the time.

  • What are your competitors up to?
  • Are there any young upstarts making waves?
  • Any new marketing or business technology trends?

一个有效的营销计划要把所有这些因素都考虑进去.

Know Your Budget

愿景和梦想都很好,但它们不能自己实现. To make them happen, someone has to cut the check.

诚实地看看你能在网络营销上投入多少钱. 一旦你知道了你的预算,你就可以开始了解你的投资回报了.

制定网络营销计划要从与专家交谈开始. Find out if you have room for improvement; click here to schedule your free checkup.

Conversion Strategy

任何好的网络策略都包括hg皇冠老牌所说的基础网络营销的四个要素:

Web Presence

正如这个词本身所暗示的那样,你的网络存在就是人们如何在网上找到你的业务. Usually, your web presence is your website. 它还包括你在社交媒体上的存在,甚至你的谷歌My Business Profile.

Search Engine Optimization

Very few people just go directly to a website at first. 通常情况下,他们会使用谷歌或Bing这样的搜索引擎来搜索. 搜索引擎优化(SEO)是一个过程,通过这个过程,你可以让你的网站在搜索结果中出现得更显著.

Website Traffic 

但是,人们并不一定会因为您的站点在谷歌上弹出而访问它. 为增加网站的流量,你可能需要采用其他方法,例如:

  • Social Media Marketing
  • Email Marketing
  • Pay-Per-Click Advertising

Conversion Rate Optimization

Hooray! You’ve got visitors to your site. What do you want them to do now? Give you their info (so you have a new lead)? Buy from you? 转化率优化(CRO)是指在设计你的网站时,鼓励你的访问者按照你的要求去做. This is done through clear calls to action (CTAs), focused landing pages, and well-thought-out web forms.

Want to learn more about Foundational Web Marketing? Pickup Tribute Media Founder, Corey Smith's, book.

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