社交媒体营销并不像雇佣一个千禧一代每天发布表情包那么简单(你可能会笑), but this approach was all too common not very long ago). 它要先进得多，需要策略、计划、奉献、参与和跟进.
hg皇冠老牌喜欢将社交媒体营销定义为 an 入站网络营销 strategy that utilizes social media sites to drive eng年龄ment and spread awareness.
老实说, 无手机恐惧症(害怕把手机放在身上，把它当成自己的肢体一样依赖它)是真实存在的. hg皇冠老牌生活中移动设备几乎与hg皇冠老牌相连，当hg皇冠老牌找不到它们时，hg皇冠老牌会感到恐慌. We (especially those under the 年龄 of 50) check our phones religiously, now mostly out of habit and the need to stay connected and "in the loop" at all times. Social media plays a HUGE part in the psychological components of FOMO (fear of missing out).
话虽如此, 社交媒体营销 is not something businesses can ignore or just dabble in. It is an essential part of any company's marketing strategy. 人们已经开始花钱了 平均每天在社交媒体上花费135分钟, which means you have ample opportunities to make sure they see what you have to offer.
So how do you utilize social media sites and roll out a 社交媒体营销 plan? 好吧, 希望, 这个资源页面可以为您提供有价值的答案，并为您在正确的方向上提供一个良好的开端.
You can easily see a wide variety of eng年龄ment across different brands on social media. 一些公司已经开始利用他们的社交媒体来加强他们的品牌和建立一个忠实的追随者. 相反, 其他公司没有看到如何恰当地利用社交媒体的力量来与他们的受众互动. If your business is struggling with 社交媒体营销, it may make sense to 看看现在的一些公司和品牌，他们已经牢牢掌握了社交媒体成功的要素.
社交媒体营销是一种入站网络营销策略，利用社交媒体网站来推动参与和传播意识.
The first step is coming up with a 社交媒体营销 strategy is to 确定你的买家角色, 然后做一点研究，确定他们可能在哪些社交媒体网站上，他们最有可能与你的公司接触.
讲故事揭示了你的品牌背后的人性，并将你的公司描绘成一种人们可以感同身受的光芒.
One of the most influential ways to reach an audience is through storytelling. This is especially important to note if you are a business. 为什么? 因为 讲故事显示你的人性. You have to learn to connect with your audience person-to-person, not business-to-person. As Bryan Kramer, Co-Founder and CEO of PureMatter said, "There is no more B2B or B2C. H2H:人对人." 额外的资源:
不幸的是, gaining followers on social media sites just isn't what it used to be, 风景也在不断变化. 那么，你如何赢得一场看起来很容易输的比赛呢? 这个问题的答案
关于跟随者建设最重要的一点是，有两种类型:有机的和付费的. 过去hg皇冠老牌更容易获得用户的自然参与，但现在hg皇冠老牌需要更聪明地工作.
You need a comprehensive plan that includes both organic and paid tactics, 就像你在你的 谷歌的努力. 以下是一些在顶级社交媒体网站上实施的策略，以有机地和付费地建立追随者.
在社交媒体上与你的粉丝进行社交应该是你的社交媒体营销策略的一个关键组成部分. 这似乎是一个显而易见的说法，但在查看了许多公司的社交媒体资料后, 似乎有些人仍然不明白这对社交媒体营销的成功有多重要.
推特上的人, 脸谱网, and Instagram giving your p年龄 love are on there to be social, 是娱乐, and to read or see something worth interacting with or sharing. Having a p年龄 that is 感兴趣ing to your audience is what will get them to like, 评论, 分享你的内容. 公司犯的第一个错误是只使用他们的社交网站来推广他们的产品，而不是为他们的追随者提供价值.
分享你的产品或服务是完全可以接受的(如果你不能从中得到什么，那你为什么要麻烦呢??), but when more than 20% of your posts are links to your own products then there is a problem. No one wants to browse a 脸谱网 p年龄 that is full of sales pitches, demands to sign up now and links to your company website that doesn't provide anything valuable. Here are some ideas on how to eng年龄 your social media followers.
社交媒体应用程序太多了, so we'll keep it simple and cover the 前 3 social media platforms.
Although many other social media platforms claim that 脸谱网 is declining in popularity, 数据显示并非如此(如图所示). 2018年底，有报道称 脸谱网有2.270亿活跃用户. Active users are defined as those who have logged into their account in the last 30 days. 根据这些数据，hg皇冠老牌可以说脸谱网做得很好. That brings us to our point: your company needs to have a constant presence on 脸谱网. Not a once in a while presence; a 每天 presence.
根据 HubSpot的，大于1.50亿年 每天 社交媒体平台上的用户. 因为有很多人在上面, so are most businesses in order to get their products in front of more users. 在用户面前的竞争非常激烈，这就是为什么你不能采用被动的方法. 阅读更多关于如何做的文章 在2019年为你的公司在脸谱网上创造线索.
You may be wondering why we grouped 脸谱网和Instagram together. Truth be told, a vast majority of the users that are on Instagram are on 脸谱网. If you happen to follow users on both Instagram and 脸谱网, you've likely seen the same posts from them but on the separate platforms. 这是因为Instagram和脸谱网是相连的.
Now, Instagram is NOT 脸谱网; there are many significant differences. 然而, 因为这两个平台之间的联系，你确实有能力把你付出的努力结合起来. 企业在脸谱网和Instagram上最常见和最简单的广告形式是“赞助帖子”，这是通过使用社交媒体平台在你的页面和个人帖子上提供的“Boost”选项创建的.
With the amount of data people willingly give 脸谱网, you can now dial into a more refined audience that is more likely to purchase from you. 你现在可以通过位置定位你的广告, 年龄, 感兴趣, 行业, 感情状态, 或者基本上是人们在个人资料里放的任何东西. 你可以接触到已经细分的受众. 你也可以根据你现有的或过去的客户列表进行细分，以找到与这些客户相似的潜在客户. 这是值得投资的.
There is so much that we could delve into with 脸谱网, 所以这里有一些你可以马上着手做的简单的事情，让你开始朝着正确的方向前进:
推特 has already reached its peak, as far as experts can tell. 然而，仍然有 截至2018年底，全球月活跃用户达3.36亿(美国为6700万).
推特 is a great platform for those who wish to interact with their followers in real time. 许多品牌、名人、政治家等.，使用这个平台. 所以我f you own a company, do you need to be active on 推特? 在大多数情况下，答案是肯定的. 但这取决于你的行业.
