社交媒体营销
  • 策略
  • 营销策略
  • 追随者
  • 最受欢迎的应用程序

社交媒体营销

社交媒体营销并不像雇佣一个千禧一代每天发布表情包那么简单(你可能会笑), but this approach was all too common not very long ago). 它要先进得多,需要策略、计划、奉献、参与和跟进. 

那么什么是社交媒体营销呢?

  • “一种网络营销形式,包括在社交媒体网络上创建和分享内容,以实现你的营销和品牌目标." 
    (Wordstream)
  • “根据每个社交媒体平台的背景来创造内容的过程,以推动用户参与和分享." 
    (尼尔·帕特尔)
  • "The process of gaining traffic or attention through social media sites." 
    (搜索引擎的土地)

hg皇冠老牌喜欢将社交媒体营销定义为 an 入站网络营销 strategy that utilizes social media sites to drive eng年龄ment and spread awareness. 

为什么 社交媒体营销 is Important for Businesses and Brands

关于社交媒体营销的问题老实说, 无手机恐惧症(害怕把手机放在身上,把它当成自己的肢体一样依赖它)是真实存在的. hg皇冠老牌生活中移动设备几乎与hg皇冠老牌相连,当hg皇冠老牌找不到它们时,hg皇冠老牌会感到恐慌. We (especially those under the 年龄 of 50) check our phones religiously, now mostly out of habit and the need to stay connected and "in the loop" at all times. Social media plays a HUGE part in the psychological components of FOMO (fear of missing out). 

话虽如此, 社交媒体营销 is not something businesses can ignore or just dabble in. It is an essential part of any company's marketing strategy. 人们已经开始花钱了 平均每天在社交媒体上花费135分钟, which means you have ample opportunities to make sure they see what you have to offer. 

So how do you utilize social media sites and roll out a 社交媒体营销 plan? 好吧, 希望, 这个资源页面可以为您提供有价值的答案,并为您在正确的方向上提供一个良好的开端. 

社会媒体策略

You can easily see a wide variety of eng年龄ment across different brands on social media. 一些公司已经开始利用他们的社交媒体来加强他们的品牌和建立一个忠实的追随者. 相反, 其他公司没有看到如何恰当地利用社交媒体的力量来与他们的受众互动. If your business is struggling with 社交媒体营销, it may make sense to 看看现在的一些公司和品牌,他们已经牢牢掌握了社交媒体成功的要素.

社交媒体营销是一种入站网络营销策略,利用社交媒体网站来推动参与和传播意识.

 The first step is coming up with a 社交媒体营销 strategy is to 确定你的买家角色, 然后做一点研究,确定他们可能在哪些社交媒体网站上,他们最有可能与你的公司接触. 

 

Social-Media-Infographic

 

社交媒体营销策略

Social media is a constantly changing scene, and therefore, tactics will continue to change. 然而, there are a few tactics that we don't see changing any time soon.
讲故事揭示了你的品牌背后的人性,并将你的公司描绘成一种人们可以感同身受的光芒.

使用热门标签

这里有一个简单的类比:
You’re in a store and you see a group of people looking at a product you manufacture. 你开始听到他们谈论你的产品. 一个小组成员提出了一个关于产品的好问题,但小组似乎找不到答案. 另一个小组成员指出了一个类似的产品,并鼓励小组使用该产品,因为它的包装盒上的信息比你的更多. 
你不会想跳进 对话并回答问题? Wouldn’t you love to point out why they should buy your product instead of a similar product? 当你的目标受众经历购买周期时,社交媒体可以让你加入对话,与他们进行交流. 利用话题标签是一种社交媒体营销策略,它可以让你跳到观众面前,在他们搜索信息之前分享信息. Here's how to use hashtags for your marketing campaigns on social media.
 

讲故事

在社交媒体上讲故事One of the most influential ways to reach an audience is through storytelling. This is especially important to note if you are a business. 为什么? 因为 讲故事显示你的人性. You have to learn to connect with your audience person-to-person, not business-to-person. As Bryan Kramer, Co-Founder and CEO of PureMatter said, "There is no more B2B or B2C. H2H:人对人." 
 
One of the easiest ways to start is to tell your story on your business's social media accounts. Take a look at your social media p年龄 bios and your 脸谱网 Story. 他们是专业的? 他们是迷人的? 有人想读一下吗? 他们在展示你的品牌的同时也展示了你的人性吗? Here are some tips to make the most of your business p年龄 bio and story
 

额外的资源:

社交媒体的追随者

有机和. 支付追随者建筑

不幸的是, gaining followers on social media sites just isn't what it used to be, 风景也在不断变化. 那么,你如何赢得一场看起来很容易输的比赛呢? 这个问题的答案 is: 策略、预算和社交媒体精明.

关于跟随者建设最重要的一点是,有两种类型:有机的和付费的. 过去hg皇冠老牌更容易获得用户的自然参与,但现在hg皇冠老牌需要更聪明地工作. 

You need a comprehensive plan that includes both organic and paid tactics, 就像你在你的 谷歌的努力. 以下是一些在顶级社交媒体网站上实施的策略,以有机地和付费地建立追随者.

是时候社交了

社交媒体关注者建设在社交媒体上与你的粉丝进行社交应该是你的社交媒体营销策略的一个关键组成部分. 这似乎是一个显而易见的说法,但在查看了许多公司的社交媒体资料后, 似乎有些人仍然不明白这对社交媒体营销的成功有多重要.

推特上的人, 脸谱网, and Instagram giving your p年龄 love are on there to be social, 是娱乐, and to read or see something worth interacting with or sharing. Having a p年龄 that is 感兴趣ing to your audience is what will get them to like, 评论, 分享你的内容. 公司犯的第一个错误是只使用他们的社交网站来推广他们的产品,而不是为他们的追随者提供价值.

分享你的产品或服务是完全可以接受的(如果你不能从中得到什么,那你为什么要麻烦呢??), but when more than 20% of your posts are links to your own products then there is a problem. No one wants to browse a 脸谱网 p年龄 that is full of sales pitches, demands to sign up now and links to your company website that doesn't provide anything valuable. Here are some ideas on how to eng年龄 your social media followers.

最受欢迎的社交媒体应用

社交媒体应用程序太多了, so we'll keep it simple and cover the 前 3 social media platforms. 

脸谱网和Instagram

脸谱网和Instagram数据Although many other social media platforms claim that 脸谱网 is declining in popularity, 数据显示并非如此(如图所示). 2018年底,有报道称 脸谱网有2.270亿活跃用户. Active users are defined as those who have logged into their account in the last 30 days. 根据这些数据,hg皇冠老牌可以说脸谱网做得很好. That brings us to our point: your company needs to have a constant presence on 脸谱网. Not a once in a while presence; a 每天 presence.

根据 HubSpot的,大于1.50亿年 每天 社交媒体平台上的用户. 因为有很多人在上面, so are most businesses in order to get their products in front of more users. 在用户面前的竞争非常激烈,这就是为什么你不能采用被动的方法. 阅读更多关于如何做的文章 在2019年为你的公司在脸谱网上创造线索. 

You may be wondering why we grouped 脸谱网和Instagram together. Truth be told, a vast majority of the users that are on Instagram are on 脸谱网. If you happen to follow users on both Instagram and 脸谱网, you've likely seen the same posts from them but on the separate platforms. 这是因为Instagram和脸谱网是相连的. 

Now, Instagram is NOT 脸谱网; there are many significant differences. 然而, 因为这两个平台之间的联系,你确实有能力把你付出的努力结合起来. 企业在脸谱网和Instagram上最常见和最简单的广告形式是“赞助帖子”,这是通过使用社交媒体平台在你的页面和个人帖子上提供的“Boost”选项创建的. 

参与你的facebook策略

With the amount of data people willingly give 脸谱网, you can now dial into a more refined audience that is more likely to purchase from you. 你现在可以通过位置定位你的广告, 年龄, 感兴趣, 行业, 感情状态, 或者基本上是人们在个人资料里放的任何东西. 你可以接触到已经细分的受众. 你也可以根据你现有的或过去的客户列表进行细分,以找到与这些客户相似的潜在客户. 这是值得投资的. 

There is so much that we could delve into with 脸谱网, 所以这里有一些你可以马上着手做的简单的事情,让你开始朝着正确的方向前进:

推特

推特数据推特 has already reached its peak, as far as experts can tell. 然而,仍然有 截至2018年底,全球月活跃用户达3.36亿(美国为6700万)

推特 is a great platform for those who wish to interact with their followers in real time. 许多品牌、名人、政治家等.,使用这个平台. 所以我f you own a company, do you need to be active on 推特? 在大多数情况下,答案是肯定的. 但这取决于你的行业. 

Consumers use 推特 to share what they know and learn. 推特用户渴望新的概念、机会、信息、产品/服务和人. 如果你的生意不是这个市场的一部分, 你错过了两个巨大的机会:发展业务和改进业务以适应现代消费市场.
 
从广告到客户服务,各种规模的公司都出于各种原因使用推特. The way your business uses 推特 will vary based on your goals. 如果上推特和你的目标一致, here is how you can get your business started on 推特.
 
一旦你在推特上建立了自己的地位, here are some additional resources that can help you on your journey:

 

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